Sustainably Made in the South West

GAIA Skincare is made right here in the South West of Britain. It is vegan, cruelty free and comes in simple, recyclable packaging. When you use these products during your stay, you are supporting local makers and a cleaner environment. These are values we share and know matter to you too.

Wellness Woven Through Your Stay

You will find GAIA products in your room and soon in our brand new spa. Each scent, texture and ingredient is chosen carefully to help you unwind and feel refreshed.

Sarah Morris, our Spa Manager, has worked closely with GAIA and our team to craft a spa experience that is easy and welcoming. It is a quiet invitation to slow down, take a breath and enjoy moments of calm.

Your Journey with Us

From the moment you arrive at the Francis Hotel, everything is arranged to make you feel looked after. GAIA’s skincare and our soon to be revealed brand new spa treatments are part of a stay designed around your comfort. Guests staying for a quick getaway or a longer visit will find plenty of chances to relax and soak up the calm of the South West.

We cannot wait to welcome you to the spa when it opens later this year. For now, settle in, relax and enjoy GAIA in your room.

As we head into the next phase of The Francis Hotel reimagined, our team focus on the guest experience and journey, starting from the check-in to each of our 98 bedrooms are almost at the end of the transformation. With bold modern colours to welcome guests the moment they step inside, while beautiful wood-panelled walls frame the floral decor and hints of print, with comfortable chairs and cushions carefully thought to create perfect spots to curl up with a good book. 

We’ve carefully selected custom-made furniture that gives a gentle nod to our Georgian heritage while ensuring guests have all the modern comforts they could wish for. And for a good night’s sleep, that every guest deserves. Our Hypnos mattresses and pillows promise the perfect night’s sleep after a day exploring beautiful Bath. 

The artwork throughout tells stories about the fascinating people who once called these historic townhouses home.  Every corner is designed to be a personal sanctuary, wrapped in plush fabrics that make guests feel pampered and taken on a tour of our hotel history in our interiors. 

A Welcome That Warms the Heart 

Our wonderful Guest Experience Manager, Guillermo Martin, puts it so perfectly: “It’s often the smallest details that leave the biggest impression. Thoughtfully curated welcome gifts are more than just a gesture, they’re the first chapter of a memorable stay. From handpicked treats to personal touches that reflect the spirit of our hospitality, every element is designed to make guests feel truly special from the moment they arrive. Because in the end, it’s not just about service. It’s about connection.”

Setting the example this weekend with a fully occupied hotel for Robbie Williams, Bath Spa and University of Bath Open Days, along with multiple other activities going on in the City of Bath. Our team left sweet-treats for our VIP guests, a small taster of Emberwood as a welcome and hospitality. 

Modern Comforts with a Personal Touch 

While we treasure our history, our luxury modern touches are another moment for our guests’ stay to feel just right. Want to set the perfect mood? Pop on your favourite tunes with the lovely Roberts radio in your room. Fancy catching up on your latest Netflix obsession? Cast it straight to your smart TV and settle in with a cup of freshly brewed coffee and proper fresh milk because the little things do matter. 

These aren’t just nice-to-haves, they’re our way of making sure you feel completely at home while discovering the magic of Bath. 

This heartfelt approach touches everything we do at The Francis Hotel as we reposition ourselves in the city. With little quirks and fascinating stories scattered throughout the property, they aren’t just decoration, they’re conversation starters, memory makers, and the kind of special touches that make you feel like you’ve discovered something truly memorable. 

Our guest journey is a carefully crafted story where every detail has been considered, every comfort provided, and every moment designed to create lasting memories. This is hospitality elevated to an art form, where the smallest details truly do leave the biggest impression. 

Confidence in Every Thread 

At Francis Hotel Bath, a sense of welcome begins the moment a guest approaches. Even before a word is exchanged, there’s a quiet ease in how our team presents themselves, relaxed yet attentive, professional without being stiff. Our newly reimagined uniforms reflect that spirit. More than a nod to tradition, they’re designed to help every team member feel confident, comfortable, and completely themselves. 

Wearing the Role with Ease 

Whether it’s the tailored three-piece suits worn by our doormen, Alex and Jerry, or the crisp green polos of our housekeeping team, each garment has been chosen with intention. Designed to move with ease and to feel as good as they look, these uniforms support the rhythm of daily service, seamlessly blending style with practicality. 

We’ve focused on what feels right, not just what appears polished. Because real hospitality isn’t about performance. It’s about people. When our team feels grounded and at ease, that sense of connection naturally extends to every guest they welcome. 

Pride in the Detail 

Every uniform carries thoughtful touches that speak to who we are, symbols of shared standards, high expectations, and a genuine care for how we present ourselves. For our team, getting dressed each day is more than preparation; it’s an act of pride and a small but significant reminder of the part they play in creating guest experiences and lasting memories. 

In Emberwood, our chefs wear the match emblem on the chest of their aprons. Our waiters wear it stitched on the sleeve. A subtle spark, inspired by the fire of our open hearth, and a respectful nod to the match manufacturing company that once stood at No. 5 Queen Square in 1925. 

Even our new Francis Hotel logo carries meaning, echoing the Bath stone street name carvings etched into the corners of Bath’s Georgian buildings. It’s a tribute to craftsmanship, place, and our city’s beauty. 

More Than Fabric 

These uniforms are not just about appearance. They are a physical expression of our values, welcoming, connected, thoughtful, and proper in the best possible way. Designed to support, not constrain, they help our team feel at home in their roles, free to bring their best selves to every guest interaction.